lifestyle – Oro https://oro.hr Održivi razvoj okoliša Wed, 04 Oct 2023 14:36:00 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.5 https://oro.hr/wp-content/uploads/2020/02/cropped-icon-32x32.png lifestyle – Oro https://oro.hr 32 32 Food is not waste https://oro.hr/lifestyle/food-is-not-waste/ Wed, 04 Oct 2023 14:36:00 +0000 https://oro.hr/?p=2066 Food is wasted throughout the entire food supply chain, from primary production to the end user. According to the hierarchy of food waste management, it is necessary to prevent the generation of waste, which means to efficiently and sustainably produce, process, store, sell, distribute… With changes in habits and behavior and minimal creation of surpluses. Consumers often avoid distorted or, say, ugly vegetables or fruits. It should be made aware that organically grown food is often irregular, dirty or, in a word, imperfect.

In 2021, more than 58 million tons of food, including edible and inedible parts, were thrown away in the European Union, which is about 131 kg per capita! For cosmetic reasons, 50 million tons of fresh fruit and vegetables are thrown away annually in Europe.

The result of the statistical monitoring of the amount of wasted food in the EU by activity, excluding food losses (unharvested or food that is not allowed to be placed on the market for safety reasons), for the year 2021. Source dataset.

More than 286,000 tons of food waste, 71 kg per inhabitant, are thrown away in Croatia every year! The value is around 600 million dollars, and the goal is to reduce the figure by 30 percent by 2028.

Of the total number of discarded food in Croatia, 76% comes from households, and 24% from the business sector. Most often, household food is thrown into mixed municipal waste, then disposed of in a composter and thrown into biowaste. Also, households often buy big amounts food, and therefore it is thrown away more often. The most worrying thing is that a very large part of the food thrown away is still edible food. It is thrown away due to the excessive amount of purchased and/or prepared food and due to the expiration date. For this reason, interesting and instructive conferences, activities and projects are organized.

The most expensive foods are thrown away, primarily meat, then fruits, vegetables, and potatoes

It is commendable that the food donation system in Croatia is getting better, and it is planned that the Food Banks will take over the role of coordinators in donating and start working at the beginning of 2024 at the latest. The legislative framework for donating food was also improved and an IT system was established, which has already saved 700 tons of food. Positive examples from Europe and the world are being used more and more, and through business processes, efforts are being made to throw away as little food as possible in production and use all leftovers, in order to complete the whole story with an emphasis on zero waste.

The packaging also creates a problem

Food waste is responsible for an average of two tons of carbon dioxide equivalent per person each year

Researchers from the EU are developing ways to reduce food waste, as well as its packaging. The problem of waste goes beyond the food itself and includes its packaging, for which the industry produces a lot of plastic. Very little food packaging is compostable, and many plastic forms cannot be recycled. It is necessary to work on more durable bio-based materials that would be strong enough to support food and that could be decomposed after use. On the other hand, packaging should be designed using materials that can be fully composted or recycled.

In the EU, legislation requires that most prepackaged foods contain a date that indicates the threshold of their safety (“use by”) or quality (“best before”). As part of a general review of food labeling rules, the European Commission is considering a proposal to completely abolish the use of “best before” dates.

Climate change could make imperfect food the norm in shopping, not a choice

Solving the problem of consumer food waste remains a challenge both in the EU and worldwide. Education is also important for achieving goals, especially when it comes to excessive food waste in households. With sustainable habits that each of us can adopt very easily, we will make our environment more beautiful and greener, without waste. For everyone involved in the food supply chain, it is important to have a good and sustainable waste management plan, from start to finish. Contact the experts who will work with you on sustainability, consulting, who will produce sustainable and recyclable packaging with you, and who will offer you solutions for your waste.

Source: https://ec.europa.eu/eurostat/statistics-explained/index.php?title=Food_waste_and_food_waste_prevention_-_estimates

https://www.euronews.com/green/2022/09/29/convincing-people-to-buy-wonky-vegetables-could-help-reduce-food-waste

Photo: Del Barrett on unsplash

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Sustainable smartphones https://oro.hr/diy/sustainable-smartphones/ Wed, 27 Sep 2023 10:38:29 +0000 https://oro.hr/?p=2061 The impact of smartphones on the environment is largely hidden in their production and materials used, consumption of energy and precious metals, and it also affects through a long supply chain. The EU action plan for the circular economy has set as its foundation the increase in the sustainability of information and communication technology, in which smartphones play a major role. Awareness is being raised more and more about the growth of e-waste, but also about the mines where, along with the violation of human rights, the minerals needed for our smartphones are searched for.

The number of mobile phones will exceed the number of human beings in the next few years, it is a staggering 18 billion by 2025

Of the approximately 1.5 billion phones sold each year, only 20% are recycled

Do-it-yourself repairs to extend the life of your device

The modular design increases the perception of self-repairability, while well-designed instructions lead to a positive repair experience

Most producers focus on recycling discarded devices instead of extending their life. However, certain smartphone producers have embraced the principle of repairable, modular design and materials that are more easily recycled. A modular design where parts of the product can be replaced and upgraded promises to extend the life of a particular product. Such a design promotes do-it-yourself repairs, and in order to realize the potential, it is very important that users are willing to repair their devices.

A user-centric approach is key to developing products and business models that promote repair. Producers thus need to address the different types of obsolescence that users encounter (not only technical failure but also all other factors that may lead users to reject the product).

Users of modular devices are more likely to repair the device themselves, while more complex elements such as motherboards are still more often sent to service

Consumer behavior research for a German smartphone producer that offers semi-modular and modular devices along with affordable and easy repair and DIY repair service found that consumers are more likely to engage in sustainable behaviour. That is, that they will carry out repairs on defective parts. It’s going in the right direction, earlier research showed that half of the users of conventional smartphones would rather discard defective devices than send them in for repair.

Self-repair can also increase emotional attachment to the product, which delays product replacement

Sustainable innovation

About 75% of CO2 emissions from phones are released during the production phase

Considering that it is not uncommon to need to buy a new phone on average every couple of years, there has been a need to stop ignoring the damage that is done and the desire for smartphones that last a long time, do not represent an expense and do not exploit mines.

Fairphone, launched by a Dutch social enterprise in 2012, fights e-waste, pollution and exploitation of the environment and materials. They avoided enviable amounts of CO2. Its parts are available and can be repaired with a screwdriver, with video tutorials on the Internet. The sustainability of this device is achieved by its modularity, which makes it easy to repair, and they also offer the return of old parts, which they plan to expand to more countries. With this solution, they aim to correct everything that is wrong in the supply chain and inspire the smartphone industry to be better.

The European Union is working to introduce a “right to repair” for certain devices to reduce e-waste

Another good example is Austria, which helped pay for more than half a million repairs in an effort to solve the e-waste problem. The government’s repair program covers faulty appliances such as smartphones, laptops, coffee makers and dishwashers. They have provided consumers with a large number of locations across the country where they can bring their faulty devices and redeem the vouchers.

According to the European Commission, discarded technology produces 35 million tons of waste and 261 million tons of CO2 emissions every year in Europe

The program plans to reduce waste by giving consumers the right to repair instead of replacement and making repairs easier and more cost-effective. In addition, it would avoid “planned obsolescence”, which makes the product unusable after a certain period, without the possibility of repair. These ventures will encourage producers to develop sustainable products and business models. The “right to repair” in the EU would work so that producers, within the legal warranty period for the product, would be obliged to offer repair services if it does not cost more than replacement. Even after 5 to 10 years after the date of purchase, producers would be required to repair the products, but at the expense of the consumer. Also, producers should disclose product repair information.

Ease of repair, repair incentives and ways to upgrade phones should be the focus. Phone producers and retailers should actively promote consumer awareness of repair options. Incentive strategies such as repairability ratings could be useful in influencing more sustainable product choices. Also, what is often easier said than done, for a more sustainable awareness it would not be bad to resist the aesthetics and seduction of the marketing of certain products, although in essence the technical difference of the products themselves is not that great. Finally, an EU price-level “right to repair” law could soon make it easier to repair rather than replace and discard electronic equipment and devices.

Source: https://environment.ec.europa.eu/news/sustainable-smartphones-modular-design-promotes-do-it-yourself-repair-extend-device-life-2023-02-15_en#:~:text=Sustainable%20smartphones%3F-,Modular%20design%20promotes%20do-it-yourself%20repair%20to%20extend%20device,willing%20to%20repair%20their%20devices https://www.euronews.com/green/2023/06/05/sick-of-buying-a-new-phone-every-two-years-fairphones-last-for-years-and-dont-exploit-mine https://www.euronews.com/green/2023/05/02/austria-has-helped-pay-for-more-than-half-a-million-repairs-in-bid-to-tackle-e-waste

Photo: insung yoon on unsplash

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E-cigarettes and e-waste – how much damage is there to the environment? https://oro.hr/lifestyle/e-cigarettes-and-e-waste-how-much-damage-is-there-to-the-environment/ Fri, 22 Sep 2023 06:20:54 +0000 https://oro.hr/?p=2057 So-called vaping devices consist of a cocktail of precious and dangerous materials, such as aluminum, lithium and stainless steel. All this is covered with plastic. In the last few years, they have become so widespread that it is sometimes difficult to choose between the many varieties to buy. Whether outdoors or indoors, it’s common to see a steamy mist that smells like strawberries or vanilla.

A big problem for the environment – vape waste

Tobacco waste is one of the biggest sources of plastic pollution. A trillion cigarettes are thrown away every year, littering the soil and sea with toxic chemicals and harmful plastic. Today, this new stream of e-waste, e-cigarettes, joins this. Although this new way of smoking is presented as a better alternative to classic tobacco smoking, it is increasingly clear that there is reason to be concerned about the impact on health and the environment. Both in Europe and in the rest of the world.

Photo: Brian Yurasits on unsplash, Cigarette butts and Juul pods found during a beach cleanup at Jenness Beach in Rye, New Hampshire. Cigarette butts are the single most-littered plastic item in the entire world.

Almost three quarters of people in the UK do not recycle their used vapes.

According to research by the e-waste recycling organisation, more than 1.3 million disposable vapes are thrown away every week in Britain, which would mean two e-cigarettes are thrown away every second. Imagine how many will be discarded while reading this article!

It is for this reason that the UK Government will propose plans to tackle the disposal problem as part of a wider reform of e-waste regulations. While there are proposals to ban single-use vape devices, it is more likely to go in the direction of forcing producers to better design their products and pay to recycle them. Producers currently do not provide clear instructions on how to dispose of their products and, in addition, counter-productively advertise and encourage the single-use of products, instead of emphasizing recycling and reuse.

Under UK law, shops are required to collect and recycle all small electronic items free of charge, regardless of whether the vape was purchased there or not. Smaller stores that cannot do this should pay a fee to finance the collection and processing of these products when they become waste. At least that’s how it is in theory.

Demanding recycling

E-cigarettes come in many shapes and sizes. Some are reusable and filled with disposable plastic cartridges, and some are completely disposable. Be that as it may, there is a lot of waste. They are rarely recycled, and 30% are reused. Even when recycled, the components are a fire hazard even if properly disposed of.

Disposable e-cigarettes, which consist of a lithium battery attached to a cartridge and lined with colored plastic, are difficult to handle properly. When breaking down their batteries and circuit boards, vape devices release toxic chemicals into the environment, and the casing grinds into harmful microplastics.

In addition to taking up space in landfills and harming the environment, not recycling lithium and other valuable parts such as copper also represents a loss in the demand for metals, which is crucial in today’s rapidly electrifying world.

A vape device contains an average of 0.15 g of lithium.

On the aforementioned 1.3 million devices discarded each week, this would mean 10 tons of lithium per year, equivalent to the lithium in the batteries inside 1,200 electric vehicles.

Unfortunately, most people are not aware and do not think about what happens to their e-cigarette when they throw it away. The rest, who may be thinking in the right direction, often remain limited in their options and end up throwing them in the trash.

As with the rest of the waste, especially e-waste, local recycling centers run by municipalities, large supermarkets and electrical stores should all be helpful. Recycling needs to be enabled and facilitated, producers and retailers need to work together to become part of the solution. Also, each country is an indispensable factor in promoting safe recycling and waste reduction.

Fortunately, where there is an environmental problem, there are also many ideas that go towards solving each such problem in a sustainable way.

Source: https://www.euronews.com/green/2023/08/01/planet-of-the-vapes-how-big-a-problem-are-e-cigarettes-and-where-can-they-be-recycled

Photo: Romain B on unsplash

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Innovations – What could the future of clean energy look like? https://oro.hr/diy/innovations-what-could-the-future-of-clean-energy-look-like/ Fri, 01 Sep 2023 08:10:12 +0000 https://oro.hr/?p=2015 The future of clean battery energy could, judging by the tests, be wooden! Namely, the innovation for the production of sustainable batteries is hidden among the trees. The material inside the wood is being tested to find its role in the new battery market. In addition, certain chemicals inside used batteries can be used to create plant food.

Feed plants with batteries – recycled batteries can become fertilizer useful for plant growth and food cultivation

The disposal of alkaline batteries is very problematic, but an increasingly strong impact on sustainability and environmental protection is being achieved. With the repurposing of the active components of used batteries, especially disposable batteries, toxic elements are not washed into the soil. With rigorous testing, the batteries are shredded and toxic elements are removed, a step that is very important because such elements must not end up in the consumer’s food. Toxic elements are sent for safe disposal in hazardous waste processing facilities. The remaining micro-nutrients are taken from the alkaline batteries and converted into vital food for the crops.

Repurposing is always desirable, also in the case of batteries, so that they do not end up in a landfill. Such processes are part of the circular economy plan, whose plan is to reduce the exploitation of natural resources by using them as long as possible.

Scandinavian countries are working on innovative batteries for the production of which wood-based material is used.

In its production facility, the Finnish company brings a series of development ideas based on trees and biomaterials for everyday problems that require ecological solutions. A Swedish company with the production of bio-batteries joins them on this journey. Their goal is to promote a global accelerated shift towards fossil fuel-free energy production with a solution that is cost-effective, safe and environmentally friendly. Resources are widely available, and it is the producer’s responsibility to source their materials from European forests certified for sustainability.

Lignin is the second most common macromolecule after cellulose and makes up about a third of the total composition of wood

In plants, it strengthens their structure and makes them woody to prevent rotting. Lignin is extracted from wood and refined into a powder that is then pressed into strips and combined with other battery components to produce a substitute for non-renewable graphite.

For example, in order for Tesla to meet its production goals of 20 million electric cars per year, more than a million tons of graphite would need to be mined. In traditional lithium-ion batteries that power almost all portable electronics, the anode is made of graphite, which is formed by chemical reactions of non-renewable carbon compounds. For this reason there is concern, but a good sign is that more and more people are switching to new renewable energy technology that brings with it several key advantages. In this case, they are scalability, sustainability, renewability, faster charging, better performance at lower temperatures and meeting the global demand for e-mobility.

Lignin-based carbon could be used to power, in fact, everything! From consumer electronics to automotive systems.

A major contribution to the global battery market is expected, which according to some estimates will increase tenfold in the next five years. In addition, the already existing increase in the use of electric vehicles is expected in the future as well, with a positive contribution to carbon emissions resulting from vehicles, but only on the condition that the materials used to make them are less harmful and cheaper for our environment. After a lot of research, pilot plants and laboratories are planned to recycle batteries and supply the European battery market for electric vehicles. We can hope for successful partnerships that will result in the fastest possible increase and commercialization in Europe and beyond.

Photo: Mollyroselee on pixabay

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Stavi prirodu OFF HOLD – akcija sadnje hrasta lužnjaka https://oro.hr/lifestyle/stavi-prirodu-off-hold-akcija-sadnje-hrasta-luznjaka/ Thu, 09 Dec 2021 10:49:19 +0000 https://oro.hr/?p=1857 Zaposlenici tvrtke Interseroh i Profesio jučer su obuli gojzerice, zasukali rukave, izašli iz svojih toplih ureda i krenuli saditi. Odlučili su se sami angažirati za bolje sutra i podržati akciju sadnje hrasta lužnjaka u kampanji Stavi prirodu OFF HOLD.

Sadilo se 50 sadnica hrasta lužnjaka u našoj metropoli – gradu Zagrebu na lokaciji Grad Mladih čime se željelo i direktno utjecati na budućnost i prirodu koju želimo ostaviti u nasljeđe našoj djeci i mladima.

Iako je jutro bilo oblačno, kao da je i vrijeme odlučilo podržati akciju, sat vremena prije planirane sadnje pojavilo se sunce. Timski duh te želju i volju da se bude promjena i da se priroda stavi OFF HOLD nije uništio niti fizički rad i blatnjave gojzerice. Cijelo popodne je vladala dobra atmosfera.

Akciju je organizirao Portal ORO u suradnji sa Hrvatskim šumama, a vrijednost akcije je prepoznao i glavni sponzor Interseroh. Pridružila se i tvrtka Profesio.

Kako nam je rekao Vanja Horvat, direktor tvrtke Interseroh: „Akcijom sadnje drveća želimo biti primjer te biti ona promjena koju i želimo vidjeti, djelima a ne riječima.“

U samoj kampanji Stavi prirodu OFF HOLD, Portala ORO, ne misli se stati na ovoj prvoj akciji i na ovih 50 sadnica, ali do novih akcija pogledajte kako nam je bilo jučer:

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Stavi prirodu OFF HOLD https://oro.hr/lifestyle/stavi-prirodu-off-hold/ Mon, 06 Dec 2021 07:30:12 +0000 http://oro.hr/?p=1842 Svaka društveno odgovorna tvrtka trebala bi i poslovati na društveno odgovoran način. Jedna od najprihvatljivijih definicija društveno odgovornog poslovanja je svakako upravljanje svojim poslovnim procesima kako bi se ostvarili pozitivni učinci na društvo.

Preuzimanje odgovornosti organizacije za utjecaj na društvo

Danas svjedočimo da društveno odgovorno poslovanje kao i izvještavanje o društvenom učinku i održivosti polako ali sigurno prihvaćaju sve ozbiljne tvrtke. Takve tvrtke jasno preuzimaju odgovornost svojih aktivnosti i iznad razina propisanih zakonom te smanjuju negativan utjecaj na društvo i okoliš.

Europska komisija kao najveći utjecaj na klimu i uzrokovanje klimatskih promjena navodi:

  • Sagorijevanje fosilnih goriva
  • Sječu šuma
  • Uzgoj stoke

Stavi prirodu OFF HOLD

Svjesni da je priroda predugo bila na „on hold“ i da je akcija svakog pojedinca bila potrebna još jučer, tvrtka Interseroh se odlučila za konkretan korak. Zahvaljujući upravo tvrtci Interseroh kao glavnom sponzoru, organizirali smo akciju sadnje 50 sadnica drveća  – Stavi prirodu OFF HOLD. Drago nam je da su i druge tvrtke prepoznale vrijednost projekta te nam se već ove, 1.godine pridružila i tvrtka Profesio.

Samo jedno drvo u prosjeku godišnje apsorbira oko 25 kg CO2, tako da će sadnja 50 novih sadnica svake godine apsorbirati dodatnih 1,25 tona CO2.

„Cijela Alba Grupa, čije je Interseroh član, u 2020. godini dala je daljnji život 4,8 miliona tona otpadnih  sirovina, time što ih je sakupila i omogućila njihovu  reciklažu. Time je ušteđeno 3,5 milijuna tona stakleničkih plinova CO2.

Mi kao Interseroh dio smo tog pothvata te zajedno sa našim klijentima diljem Hrvatske brinemo za bolje sutra i nama i budućim naraštajima.

Akcijom sadnje drveća želimo biti primjer te biti ona promjena koju i želimo vidjeti, djelima a ne riječima.“, rekao nam je Vanja Horvat, direktor tvtke Interseroh.

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Letovi budućnosti će biti ugljično neutralni https://oro.hr/lifestyle/letovi-buducnosti-ce-biti-ugljicno-neutralni/ Mon, 25 Oct 2021 06:09:48 +0000 http://oro.hr/?p=1830 Prvi putnički let British Airwaysa s pogonom na održivo zrakoplovno gorivo napravljeno od recikliranog jestivog ulja poletio je iz Londona u Glasgow 14. rujna 2021., a upravo vođeni tom činjenicom, British Airways nazvao je let ugljično neutralnim.

British Airways upravo je odletio ono što se zove “savršen let” koristeći reciklirano jestivo ulje. Avioprijevoznik je rekao da je let BA1476 od utorka njegov prvi putnički let izravno pokrenut održivim zrakoplovnim gorivom miješanim s tradicionalnim mlaznim gorivom. To održivo zrakoplovno gorivo napravljeno je od recikliranog ulja.

Demonstracija napretka

Prvi putnički let british Airwaysa s pogonom na održivo zrakoplovno gorivo napravljeno od recikliranog jestivog ulja poletio je iz Londona u Glasgow 14. rujna 2021., a upravo vođeni tom činjenicom, British Airways nazvao je let ugljično neutralnim.

“Ovaj je let ponudio praktičnu demonstraciju napretka koji ostvarujemo na našem putu smanjenja ugljika”, rekao je za strane medije predsjednik i izvršni direktor British Airwaysa Sean Doyle.

Nulta emisija

Radeći s njihovim industrijskim partnerima postigli su 62 posto poboljšanja u smanjenju emisija u usporedbi s prije deset godina. 

Prvi putnički let british Airwaysa s pogonom na održivo zrakoplovno gorivo napravljeno od recikliranog jestivog ulja poletio je iz Londona u Glasgow 14. rujna 2021.

Iako se ovaj let smatrao uspješnim, korisnici British Airwaysa to ne bi trebali očekivati ​​na drugim letovima u skorije vrijeme. Ovaj avioprijevoznik nastoji postići neto nulte emisije ugljika do 2050. godine.

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Sankcije za oglašivače koji poriču klimatske promjene https://oro.hr/lifestyle/sankcije-za-oglasivace-koji-poricu-klimatske-promjene/ Thu, 14 Oct 2021 03:47:06 +0000 http://oro.hr/?p=1824 “To uključuje sadržaj koji se odnosi na to da su klimatske promjene obmanu ili prevara, tvrdnje koje poriču da dugoročni trendovi pokazuju da se globalna klima zagrijava i tvrdnje koje poriču da emisije stakleničkih plinova ili ljudske aktivnosti doprinose klimatskim promjenama”, rekli su iz tvrtke Google.

Klimatske promjene su tu i postoje, a upravo u tu tezu vjeruju i iz Google-a. Danas smo svjedoci hiperprodukcije različitih vijesti i oglasa. Istih onih oglasa koji ponekad govore o klimatskim promjenama kao nestvarnima i daju im na manipulativnoj vrijednosti. U Google-u kažu da to nije tako, a to su dokazali i novim oglašivačkim praksama koje će sankcionirati sve one koji niječu uzroke klimatskih promjena i znanstvene doprinose istoj temi.


Google oglašivačima s YouTubea zabranit će se oglasi i zarađivanje od sadržaja koji je u suprotnosti sa znanstvenim konsenzusima o postojanju i uzrocima klimatskih promjena.


”Kazna” za poricanje
“To uključuje sadržaj koji se odnosi na to da su klimatske promjene obmanu ili prevara, tvrdnje koje poriču da dugoročni trendovi pokazuju da se globalna klima zagrijava i tvrdnje koje poriču da emisije stakleničkih plinova ili ljudske aktivnosti doprinose klimatskim promjenama”, rekli su iz tvrtke Google.
Ovakav čin djelovanje drugi je korak Googleove politike dezinformacija. Prvi je, prisjetimo se bio onaj koji se odnosi na dezinformacije o cjepivima.


Drugačije ocjene
“Prilikom ocjenjivanja sadržaja u skladu s ovim novim pravilima, pažljivo ćemo razmotriti kontekst u kojem se polažu tvrdnje, razlikujući sadržaj koji navodi lažnu tvrdnju kao činjenicu, od sadržaja koji izvještava ili raspravlja o toj tvrdnji”, rekli su iz Googlea.


Stručnjaci koji se bave klimatskim promjenama nadaju se da će u smjeru sprječavanje širenja dezinformacija ići i Facebook, koji je također jedan od bitnih posrednika u konzumiranju informacija.

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Na US Openu nosit će se uniforme od recikliranog materijala https://oro.hr/lifestyle/na-us-openu-nosit-ce-se-uniforme-od-recikliranog-materijala/ https://oro.hr/lifestyle/na-us-openu-nosit-ce-se-uniforme-od-recikliranog-materijala/#respond Thu, 09 Sep 2021 08:30:56 +0000 http://oro.hr/?p=1807 Odluka Ralpha Laurena da stvori uniforme bez djevičanskih vlakana vezana je za njegovo nedavno obećanje da će preurediti svoj lanac opskrbe, dati prioritet recikliranim materijalima i prihvatiti cirkularnost dok ide prema svom cilju od nula emisija stakleničkih plinova.

Sport sa sobom nosi različite benefite, a sve češće se kroz njega zastupaju i ekološke vrijednosti. Nakon što je objavljeno da su Olimpijske igre ove godine u ekološkom i održivom tonu, u istom maniru proći će i US Open. Oni su se fokusirali na neke druge stvari, a ove godine će ljudi i dužnosnici US Opena nositi sportske uniforme izrađene od recikliranih plastičnih boca i limenki za tenis, a koje je za njih izradio Polo Ralph Lauren.

Ova suradnja otpočeta je još 2005., otkada vodeći brend Polo Ralph Lauren dizajnira  službene uniforme za osoblje na terenu na godišnjem teniskom turniru. Za 2021. kolekcija sa sobom nosi snažnu poruku, nastala imajući na umu održivost i zaštitu okoliša kao glavne momente.

Pređa od otpada

Polo je uniforme napravio u partnerstvu s tvrtkom za sportsku opremu Wilson, a ekološki moment krije se u tome što sadrže pređu izrađenu od otpada. Riječ je o recikliranim plastičnim bocama i limenkama prikupljenim s US Opena 2020., a ove godine Ralph Lauren namjerava prikupiti još više i upotrijebiti ga za stvaranje iste visokokvalitetne tkanine za sljedeću godinu.

Modni brendovi sve su osvješteniji kada je riječ o zaštiti okoliša, a tako je i koncept predenja reciklirane plastike u tkaninu, koji je korišten za ovu kolekciju, sve popularniji među modnim markama koje traže nove načine stvaranja odjeće bez oslanjanja na djevičanske materijale. Djevičanski materijali su primjerice poliester i najlon, a problematični su zato što ispuštaju značajne količine stakleničkih plinova u atmosferu tijekom proizvodnje, a loša stvar je i što se uopće ne biorazgrađuju.

Odluka Ralpha Laurena da stvori uniforme bez djevičanskih vlakana vezana je za njegovo nedavno obećanje da će preurediti svoj lanac opskrbe, dati prioritet recikliranim materijalima i prihvatiti cirkularnost dok ide prema svom cilju od nula emisija stakleničkih plinova.

Ambiciozni ciljevi

Kao dio njihove predanosti klimatskim ciljevima navedenim u Pariškom sporazumu,  ambiciozna, kratkoročna akcija za dekarbonizaciju njihova poslovanja i lanca vrijednosti bit će usklađena s dugoročnim ambicijama. Pridružili su se rastućem kretanju s ciljem osiguravanja stabilnije klime za buduće generacije.”
Tako ni nove reciklirane uniforme Ralph Lauren nisu samo za osoblje. Ako ste se oduvijek željeli odijevati kao osoba s loptom, kupci mogu kupiti i putem web stranice robne marke.

SLIKA: Polo Ralph Lauren/Instagram-Canva

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3 milijuna trkača trči za čišći ocean, a jedan od njih možeš biti i ti https://oro.hr/lifestyle/3-milijuna-trkaca-trci-za-cisci-ocean-a-jedan-od-njih-mozes-biti-i-ti/ https://oro.hr/lifestyle/3-milijuna-trkaca-trci-za-cisci-ocean-a-jedan-od-njih-mozes-biti-i-ti/#respond Sat, 29 May 2021 13:53:39 +0000 http://oro.hr/?p=1714 Veza između sporta i ekologije počiva na pretrčanim kilometrima. U predviđenom periodu između svibnja i lipnja za svaki pretrčani kilometar bilježen na aplikaciji adidas Runing app, koju možete skinuti na svoj mobilni uređaj, adidas i Parley počistiti će 10 plastičnih boca s plaža, otoka i obalnih područja.

Moć sporta je nevjerojatna, a upravo na toj moći temeljena je i utrka ”Run for the ocean” koju organiziraju adidas i Parley. Utrka će se održati u periodu između 28. svibnja i 8. lipnja, a želja je doskočiti spašavanju oceana od velikog plastičnog onečišćenja.

Istraživanja pokazuju da u mora i oceane ulazi oko 12,7 milijuna tona plastike svake minute, a do 2050. moglo bi se raditi o 12 milijardi tona plastičnog otpada koji će se naći u okolišu. Zato je bitno početi djelovati u smjeru održivosti. Adidas upravo i djeluje, a samo do danas mogu se pohvaliti s više od 30 tisuća napravljenih pari tenisica od Parley ocean plastike koja je sakupljena na plažama i obali.

Kilometar za ocean

Veza između sporta i ekologije počiva na pretrčanim kilometrima. U predviđenom periodu između svibnja i lipnja za svaki pretrčani kilometar bilježen na aplikaciji adidas Runing app, koju možete skinuti na svoj mobilni uređaj, adidas i Parley počistiti će 10 plastičnih boca s plaža, otoka i obalnih područja.

“Kao globalni brend imamo veliku ulogu u očuvanju oceana i našeg planeta. Naša je odgovornost koristiti našu platformu, proizvode i  glas ne samo kako bi podigli svijest ljudi, nego ih i potakli na djelovanje. U svega tri desetljeća, svjetski oceani bi mogli sadržavati više plastike nego ribe ako odmah ne djelujemo. Samo zajedničkim naporima možemo stati na kraj plastičnom otpadu”, rekao je Alberto Uncini Manganelli iz adidasa.

40 milijuna trkača

Samo do ovog trenutka ova inicijativa ujedinila je 3 milijuna trkača diljem svijeta, pretrčano je 25,5 milijuna kilometara i prikupljeno je 2,5 milijuna dolara za razvoj novih inicijativa i programa u borbi protiv zagađenja mora i oceana plastikom, a do 2025. žele postići cilj od 40 milijuna ljudi okupljenih oko ovih vrijednosti.

“Run for the Oceans” više je od trčanja ili kampanje kojom se podiže svijest. To je inicijativa koja se razvila u moćnu globalnu platformu koja nadahnjuje i ohrabruje milijune ljudi diljem svijeta, koji se ujedinjuju oko zajedničkog cilja i brinu o oceanima kroz sport.

”Adidas je i više nego partner, adidas je pravi saveznik, štoviše, član obitelji kojeg stvarno trebamo na našoj strani kako bismo dokazali da industrija može značajno doprinijeti rješavanju ekoloških problema s kojima se susrećemo. Vjerujemo da su suradnja, kreativnost i ekološke inovacije pobjednička formula za spas naših oceana i stajanju na kraj plastičnom zagađenju koje prijeti našem planet, našem zdravlju i našoj budućnosti. Svi koji se pridruže u trčanju, guraju tu viziju prema naprijed”, rekao je Cyrill Gutsch, predsjednik Uprave i osnivač Parleyja.

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